Haegang Yi is a social media content producer, videographer, and filmmaker born and raised in Seoul, now based in Atlanta.

She began her career at a TV and digital advertising agency, building a strong foundation in commercial storytelling that both the brand and the audience want to hear. She later expanded her work into music videos and short films, exploring a wide range of visual narratives across formats. Drawn to the interactive nature and community-building aspect of social media, she shifted her focus to creating social-first content that connects brands with audiences in more immediate, engaging ways.

With a wide range of interests, she is deeply driven by the power of community. Recognizing that strong storytelling brings people together, she is constantly attuned to discovering and shaping meaningful brand narratives.

With experience across all phases of video production, she specializes in creating visually compelling content, grounded in her graphic design background.