Seoul Fashion Week S/S 2022
2022 • Digital Runway
Role: 1st AD
Client: Seoul Fashion Week
Agency: WWD Korea, CJ E&M
Production: Mudcake
Showcasing a unique online runway during the pandemic, Seoul Fashion Week relocated to Seoul’s cultural heritage sites in 2022. Designers Vegan Tiger, Holy Number Seven, and Sukwoon Yoon presented their Spring/Summer collections through the lens of the camera, translating runway experiences into visually compelling digital presentations.