Charles & Keith Event
2023 • Social Media
Content Producer
Responsibilities
• Camera and gimbal operation, editing, color grading.
Client Charles & Keith
Goal
Bring Charles & Keith to Seoul
Singapore’s renowned fashion brand Charles & Keith opened its first flagship store in Seoul’s Gangnam district with a grand opening party. The event brought together the brand’s new seasonal collection, global ambassador, models, influencers, and prominent figures from the fashion industry. The goal was to capture the energy of the event and announce the grand opening through high-quality social media content.
Approach
Capture the Event From Every Angle
I focused on capturing the whole atmosphere of the event, from the new collection and lively party scenes to celebrity and guest appearances. The video was made into three pieces of content: an overall event recap, a celebrity-focused edit, and an ambassador-focused edit featuring Han So-hee. I emphasized dynamic camera movement and energetic compositions to convey the excitement of the celebration.
Achievement
Taking the Opening Beyond the Store
The final videos were published across both Charles & Keith’s global and Korea social media channels, reaching 402.7K views and 16.6K likes on the global account alone. The content helped extend the opening party beyond the physical event, cutting the ribbon on Charles & Keith’s expansion into broader Asian markets and offering a better brand experience for Korean customers.
View on Instagram | 227K views | 11.8K likes
View on Instagram | 111K views | 3,783 likes
View on Instagram | 64.7K views | 1,004 likes