Dot Slash Dash Keyword Campaign
Agency: Dot Slash Dash
2023 • Social Media
Content Producer
Dot Slash Dash is a creator collaboration platform where users co-produce branded content with companies, highlighting product stories in unique and engaging ways.
As part of this initiative, I curated and produced one branded video each week, aligned with a featured brand campaign on the platform. By researching each brand’s history and identity, I developed concepts that emphasized their unique strengths while encouraging natural user participation. The resulting video content effectively conveyed the brand’s identity and was used across the platform to connect brands with consumers in an authentic and engaging way.