To set the tone for the initial change, my first goal was to find material that could easily bring out employees' human moments. For two content series, I created a format that's proven to work, in which both ask questions that highlight individuals behind Big Tech.

The first series, "Off the Nacord," was created to build a bond by drawing on real-life experiences anyone could relate to. We set up a microphone in Naver's lobby and asked employees questions such as "Which corporate jargon do you use the most at work?" "What's the biggest mistake you've made?", or "What's your most memorable moment at Naver?"

In the second series, "Officially Unofficial Behind The Scenes," I created a virtual conversation with Naver users and its team. By answering simple or even nonsensical questions on the internet, I broke the fourth wall between users and Naver, directly connecting Naver's services and social content, and adding a human touch to their experience.