To promote Korea’s diverse provinces, KTO (Korea Tourism Organization) has produced a series of commercials highlighting the uniqueness and beauty of each region.

As part of the 2021 campaign, KTO collaborated with the Korean hip-hop label Higher Music Records, with apc production responsible for videos in five cities: Seosan, Daegu, Busan, Tongyeong, and Suncheon. From selecting the most scenic locations to collaborating with dancers, a yogi, and local residents, each video received praise for its heartfelt depiction of the warmth and charm of the cities.