LG TROMM Styler
Client: LG Electronics
Agency: HSAD
Production: apc Production
2021 • Commercial
2nd Assistant Director
This video demonstrates LG Styler’s clothing care system in a more scientific way. Using clear graphics to help customers understand the mechanism behind it, we applied specialized laser techniques to visualize potential contamination across three different scenarios, each tailored to a distinct target audience. The scientific approach not only highlighted the product’s advanced hygiene features but also built credibility by presenting the process in a transparent and informative manner. By combining technical precision with engaging visuals, the video successfully bridged complex technology and consumer-friendly storytelling.