The Korean word 틈 (Teum) translates to “gap,” “space,” or “crack” in a physical sense, and to “time” or “opportunity” in a conceptual sense. To create this sense of “Teum” in people’s lives, U+ developed a multicultural experience platform of the same name.

This advertisement was produced prior to the platform’s official launch, generating curiosity about its true form. True to its name, the ads employ double entendres and puns, featuring animals that relate to the copywriting in playful and clever ways.

With its witty approach to capturing audience attention, this series was nominated for the TV Campaign Awards at the Seoul Creative Festival 2020.