U+ CSR
2021 • Digital
Role: 2nd AD
Client: LG U+
Agency: HSAD
Production: apc Production
One of South Korea’s largest telecom companies operated by LG, U+ has made significant contributions in R&D and services for visually impaired individuals.
Focusing particularly on enhancing technology for students, U+ collaborated with singer Sojung Lee, who is visually impaired herself, to highlight its range of services: providing tactile books and magnifying screens, volunteering for audio book recordings, and donating 2,000 Naver Clova AI speakers to improve reading experiences. To capture the decades-long efforts of the company, U+’s employees agreed to appear in the videos, lending authenticity and demonstrating their commitment to social responsibility.