The Korean word 틈 (Teum) translates to “gap,” “space,” or “crack” in a physical sense, and to “time” or “opportunity” in a conceptual sense. To create this sense of “Teum” in people’s lives, U+ developed a multicultural experience platform of the same name.

Teum was housed in a four-story building, with each floor offering a distinct form of relaxation and engagement. The identity video follows a girl as she discovers a gap amid the jungle of skyscrapers and navigates through fantasy-like worlds, guiding viewers through the services available on each floor while evoking a sense of wonder and imagination.