Dot Slash Dash Keyword Campaign
2023 • Social Media
Role: Content Producer
Agency: Dot Slash Dash
Dr. Martens
The Museum Visitor
Blue Bottle
Compakt Record Bar
Saib
Mangrove
Dido Jazz Bar
Bo Market
Rareraw
Challenge
As an emerging social media platform, Dot Slash Dash (DSD) developed a weekly content series to bridge online engagement with offline experiences. The main goal is to create content that captures each brand's uniqueness and attracts users to visit the brand's spaces, within a feasible weekly workflow.
Approach
Before kicking off this campaign, my first task was to streamline the work process. This campaign required the simultaneous execution of in-depth research for each brand/business, production, and post-production. Establishing a systemic workflow was essential to maintaining the creative cycle. I created a consistent schedule for each project and designed a presentation format that conveyed the project idea and overview with precision, which later became the company standard.
Achievement
I designed and executed activation events to drive audiences from digital platforms into real-world visits, fostering deeper brand interaction and engagement. With a clear workflow, I navigated each brand's story and captured its core values in a visually compelling video.